LinkedIn Groups offer a great opportunity for networking with professionals in your industry and potential customers, clients or sales leads. They also get you good exposure for your business. You can use Groups to brand yourself as a friendly, helpful expert in your niche.
A good strategy for getting started is to sign up for relevant groups where your target market is hanging out and to which you feel you can contribute.
Comment
The easiest way to get involved is to read and comment. Just like forums or blogs, try to offer value to other members of the group by sharing your expertise. Be yourself and focus on being helpful.
Spread the News
The Groups interface allows you to easily share links to relevant information online. Whenever you find a news article, blog post or website that you think other group members would enjoy, share it. This is a good way to start a discussion.
Start Discussions
One of the purposes of LinkedIn groups is for members to share their ideas. If you’ve got an idea that you feel might get some conversation going, start a discussion. You can also ask questions to get other members’ opinions. Spend some time in your groups and get a feel for what kinds of topics the members like.
Be Proactive
One last tip – be proactive with LinkedIn groups. Don’t wait for the daily or weekly newsletter to come into your email inbox. Get into a routine of visiting your groups daily to at least read and, if possible, join in the discussion or offer up some thought-provoking ideas.
If you’re active and you consistently provide value, you’ll be named a ‘top influencer,’ and you’ll be featured along with others in LinkedIn’s weekly newsletter.
Interested in how you can leverage LinkedIn Groups to make more sales and find clients? Well, you’ll have to attend The Business of WE 2016 Summit on Saturday, October 8th at the Radisson Martinique NYC with The Business of WE team member and guest speaker, Yai Vargas, Multicultural Marketing Expert and LinkedIn Ninja.
As a multicultural marketing expert, Yai Vargas has worked with Fortune 100 companies to help develop their connection with the community. From building marketing strategies to community engagement programs, Yai has managed to bring the consumer into the corporation and the corporations into the communities. She has presented on various topics such as executive presence, personal branding, Linkedin for beginners and experts and Latina leaders in the workplace. Yai has corporate and agency experience in the diversity, public relations and multi-cultural communications fields. She has worked for a wide range of industries such automotive, sports, non-profit, health and currently financial services.