Repurposing Existing Content to Benefit Your Brand

Repurposing Existing Content to Benefit Your Brand!

Article By LA’TANYA MARTIN, CEO & Founder of The Back Office Agency

La’Tanya Martin’s Bite-Sized #BizBrand Tips is a collection of short and easy-to-digest business concepts for expanding your business and brand.

What is content repurposing and why is it important?

Repurposing is a strategy that can help you save time and money by reusing your existing content instead of creating new content from scratch. You can use your existing assets to create new, innovative pieces of content on demand to meet the specific needs of your audience.

There are many ways to repurpose content. One way is to take a piece of content and turn it into a new one by adding new information, changing the tone, or incorporating different ideas.

Some examples of how you can repurpose content include:

• Creating Instagram Carousels or Reels based on an article’s content
• Converting coaching notes into worksheets and checklists
• Using a webinar or masterclass talks as social media tips and quotes

Now, before you begin repurposing, here are three essential #bizbrand tips that can assist you in creating more effective content that will increase your reach, audience, and profitability.

Tip #1: Tailor your message to your target audience’s needs

Tip #2: Create content related to your products, programs, and services

Tip #3: Include a strong call to action at the end of your content

Start using these three strategies for repurposing your brand’s content immediately and watch your business thrive.

Article By LA’TANYA MARTIN, CEO & Founder of The Back Office Agency

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