Written By La’Tanya Martin, BizofWE #PowerPartner, CEO & Founder of The Back Office Agency

I am a believer in creating and designing low-cost (mini) digital products for your business, but many coaches and service providers don’t know what to offer or they think that their services are enough to support their lifestyle.

Yes, your clients hire you for your specific skillset, but…

Wouldn’t you like to earn more in your business? 

Wouldn’t you like to cash in on the phrase, “Make money in your sleep”? 

Wouldn’t you like to reach more of your target audience who aren’t quite ready to buy your big-ticket coaching or service packages?

This is why you need low-cost (mini) digital products to sell in addition to your services. 


A simple way to learn what your audience needs is to simply ASK THEM. 

CREATE A SURVEY and ask your followers on social media platforms and on your email list to complete it. 

Maybe what they are looking for is a SIMPLE EBOOK, CHECKLIST, OR A WORKBOOK. 

Others may be looking for a MASTERCLASS to resolve their immediate problem. 

Also, ask your current clients what they need. This is especially important to retain them as clients after their service retainers or sessions end. 

What’s the logical next step for them to continue learning with you?


You have likely done this exercise already; however, it is important to reanalyze your market and identify any changes that may have occurred. 

Have you stayed true to your initial business plan of attracting your target market or are your clients at a lower income level? How do you attract new prospects?

By creating lower-priced products, you will attract people who aren’t quite ready to purchase a high priced coaching or service package. However, these are still good prospects to have in your sales funnel because they can start slowly with your lower-priced items and as their income increases, you can offer higher-priced items, eventually leading to your highest priced product. 

While they progress through your products, they will see you as a credible expert and will trust this expertise, especially when you offer your higher-priced coaching sessions or service packages.


I hope this idea of creating low-cost (mini) digital products intrigues you because it could be a game-changer in terms of your income. 

I am sharing my best secrets and providing a mini-implementation plan for creating low-cost (mini) digital products your clients will LOVE at the 2020 VIRTUAL BUSINESS SUMMIT: MASTERCLASS COLLECTIVE on Wednesday, October 28th.

Grab your seat by clicking the registration link below, and let’s get ready to create!

~La’Tanya Martin


We hope you’ll join us on the evening of WEDNESDAY, OCTOBER 28th for the 2020 Business of WE Virtual Summit.  A 2-Hour Actionable, Engaging and Immersive Virtual Experience! Registration is now open at https://bizofwe.eventbrite.com  We look forward to connecting with you there!

At The Business of WE community, we host events on a weekly basis, EVERY WEDNESDAY at 7:00pm (est), via Zoom to connect our sisterhood of supportive women.  What we have noticed is that the ones who “Show Up”, are the ones that are actually experiencing results in their business. Consequently, they are also a group of women whom we engage with the most.  To learn more about how you can be a part of this unique group of phenomenal women, check out an upcoming event HERE!


If have any questions and to learn more about being part of the sisterhood, head on over to the Business of WE community page.  


The 2020 Business of WE Virtual Summit

A 2-Hour Actionable, Engaging and Immersive Virtual Experience!



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